If a CEO, president or entrepreneur asks me to help them grow the value of their business, I won’t suggest buying more real estate, stockpiling inventory, or adding more sales people. The tangibles. No, I start with the easiest and most economical approach. Let’s grow the value of your intangible assets.
That was a long sentence. Shortened up, most successful enterprises derive less that 33% of their value from tangible assets and deriving nearly 70% from the intangibles.
That’s why I recommend a focus on those intangible assets to maximize company worth and business growth. And all without increasing your marketing budget.