Brand
Asset
Stature X Revenue = $
Rate
Every business has a brand, either by design or by default. And each has brand-related intangible asset value just setting there, in the business, waiting for someone to do the math.
If you are planning to sell or merge your business without including this value, you are leaving money on the table.
What are these brand-related intangible assets? Things all businesses have, like proprietary processes, corporate culture, trustworthiness, emotional customer connections and business sustainability, to name just a few.
All these assets are routinely assessed in large, publicly held corporations because their CEO’s primary function is to continually look for ways to increase the value of their organizations. To accomplish this, the International Organization for Standardization (ISO) drafted international guidelines for calculating monetary brand valuation called ISO 10668 in 2010.
But none exist for privately held, small to mid-sized enterprises.
Until now.
WorthGrowing has created THE PRETIUM METHOD™, a unique process that measures and calculates the monetary value of brand-related intangible assets for privately held companies.
For the first time, utilizing this one-of-a-kind assessment tool, smaller to mid-sized businesses can discover and guage the monetary value of their brand-related intangible assets and include this newly ascertained worth in the asking price for their organizations.
And the PRETIUM construct complies as much as possible with ISO 10668, but is simplified for smaller businesses and consequently much more economical and quicker to facilitate (Have your new value in two days).
Though many business valuations today include assessing some intangible assets, the PRETIUM METHOD’s unique process dives much deeper.
The typical PRETIUM assessment delivers a 5 – 20% more undeniable value even in a non-branded or poorly branded company. For the well branded and managed businesses it can provide a 40 – 60% or greater increase.
Here’s an example:
When the owner of a Video Production Agency in Southern California decided to sell his business, he had many of questions. He first hired a business broker. And fortunately for him, he inquired about The Pretium Method at growingworth.com. He says: “I didn’t even know I had intangible assets”. His business broker did measure intangibles, but The Pretium Method went into much greater detail. And, once he found how much additional value existed, he decided to go even further and engaged in a full brand development process. The outcome according to the business owner: “In less than a year, I had increased the value of those assets even more. The asking price of my business went up 63%.”
All businesses can have similar outcomes because every single one has appraisable brand-related intangible assets.
Check out growingworth.com You’ll find people there who know how to do the math.