by Jim Hughes | Mar 31, 2017 | Uncategorized
I was asked recently why it was so important that the C-Suite be involved in the brand development process. My answer was, and always is: brand development is not a marketing assignment, it is a corporate initiative, and must originate at the very top echelon of the...
by Jim Hughes | Mar 31, 2017 | Uncategorized
Like all things organic, aging happens – even in brands. And like some of us appearance – minded humans, your brand may need a day at the spa or even an appointment with plastics guy in Beverly Hills. Look at GE for instance. In 1979, “We bring good things...
