by Jim Hughes | Jun 12, 2020 | Uncategorized
Brand Asset Stature X Revenue = $ Rate Every business has a brand, either by design or by default. And each has brand-related intangible asset value just setting there, in the business, waiting for someone to do the math. If you are planning to sell or merge...
by Jim Hughes | Jun 19, 2018 | Uncategorized
Most leaders of small-to mid-sized businesses focus a keen eye on sales, operations and management. The really savvy also monitor the growth of value as found in their brand-related intangible assets. They do this not because they plan to sell the business¾although...
by Jim Hughes | Dec 7, 2017 | Uncategorized
I have a client who offers second-to-none customer service. He’s written guidelines so that service is consistent—he’s named the process and trademarked the whole thing. Pretty neat. But valuable? We’ll see. This same client developed a way to consistently produce the...
by Jim Hughes | Oct 5, 2017 | Uncategorized
Have you ever thought about selling your business? Sooner or later, we all need to address succession. Or, how about a merger or taking on a partner? Do you want to attract more talented people? Sure, we all do. And lastly, do you need or want to raise some capital?...
by Jim Hughes | May 23, 2017 | Uncategorized
I talk all the time about growing the value of a business by increasing the value of its intangible assets such as company culture, reputation, and the company’s emotional connections with customers and prospects – to name just a few. And it can’t be stressed...
by Jim Hughes | Mar 31, 2017 | Uncategorized
I was asked recently why it was so important that the C-Suite be involved in the brand development process. My answer was, and always is: brand development is not a marketing assignment, it is a corporate initiative, and must originate at the very top echelon of the...
