Month: March 2017

When CEO’s look in the mirror, they should see their company’s brand.

I was asked recently why it was so important that the C-Suite be involved in the brand development process. My answer was, and always is: brand development is not a marketing assignment, it is a corporate initiative, and must originate at the very top echelon of the company or organization. You see CEO’s; presidents or… Read more »

Brand refresh: Add zest to your business with a fresh brand glow.

Like all things organic, aging happens – even in brands. And like some of us appearance – minded humans, your brand may need a day at the spa or even an appointment with plastics guy in Beverly Hills. Look at GE for instance. In 1979, “We bring good thing to life” was born as a… Read more »