Look For Dollar Signs Inside Your Brand Bundle.

I have a client who offers second-to-none customer service. He’s written guidelines so that service is consistent—he’s named the process and trademarked the whole thing. Pretty neat. But valuable? We’ll see. This same client developed a way to consistently produce the...

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Don’t Sell Yourself Short

Have you ever thought about selling your business? Sooner or later, we all need to address succession. Or, how about a merger or taking on a partner? Do you want to attract more talented people? Sure, we all do. And lastly, do you need or want to raise some capital?...

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For a better company culture, start an uprising.

When a company’s distinctive brand is discovered and the corporate “Why” (the impact and contribution of an organization) is unearthed, and both are shared with employees, strategic partners, stakeholders, channel partners, industry influencers, customers and...

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Value is strength.

I talk all the time about growing the value of a business by increasing the value of its intangible assets such as company culture, reputation, and the company’s emotional connections with customers and prospects - to name just a few. And it can’t be stressed enough...

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