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Brand Asset Stature   X   Revenue   =   $ Rate Every business has a brand, either by design or by default. And each has brand-related intangible asset value just setting there, in the business, waiting for someone to do the math. If you are planning to sell or merge...

Most leaders of small-to mid-sized businesses focus a keen eye on sales, operations and management. The really savvy also monitor the growth of value as found in their brand-related intangible assets. They do this not because they plan to sell the business¾although...

I have a client who offers second-to-none customer service. He’s written guidelines so that service is consistent—he’s named the process and trademarked the whole thing. Pretty neat. But valuable? We’ll see. This same client developed a way to consistently produce the...

Have you ever thought about selling your business? Sooner or later, we all need to address succession. Or, how about a merger or taking on a partner? Do you want to attract more talented people? Sure, we all do. And lastly, do you need or want to raise some capital?...

I talk all the time about growing the value of a business by increasing the value of its intangible assets such as company culture, reputation, and the company’s emotional connections with customers and prospects - to name just a few. And it can’t be stressed enough...

I was asked recently why it was so important that the C-Suite be involved in the brand development process. My answer was, and always is: brand development is not a marketing assignment, it is a corporate initiative, and must originate at the very top echelon of the...

Like all things organic, aging happens - even in brands. And like some of us appearance - minded humans, your brand may need a day at the spa or even an appointment with plastics guy in Beverly Hills. Look at GE for instance. In 1979, “We bring good things to life”...